Michael J. Worth & Associates
  Michael J. Worth & Associates
Our services include:

>> Program Reviews and Studies

>> Campaign Planning and Counsel

>> Planning and Design of Fundraising Programs

>> Board Development

>> Training/Coaching

>> Planned Giving



Books by Michael J. Worth:

FUNDRAISING: PRINCIPLES AND PRACTICE
Fundraising: Principles and Practice provides a comprehensive introduction for new professionals and those looking to increase their knowledge. Designed for use as a textbook, it blends theories drawn from marketing and other fields with the practical lessons of experience. It is designed to engage readers in thinking critically about issues in fundraising.  It also includes case studies that apply principles to real-word situations. Chapters cover donor motivations; strategies for annual giving; major gift programs; planned giving; corporate and foundation giving; and campaigns.  Other chapters focus on the management of fundraising budgets, programs, and staff. The book discusses established solicitation methods, including direct mail and personal visits, as well as new tools, such as the use of crowd-funding, analytics, and predictive modeling.

TO ORDER
Sage Publications
https://us.sagepub.com/en-us/nam/fundraising/book243567
 
LEADING THE CAMPAIGN
This book provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights for volunteers and advancement professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. This is a book that offers useful and realistic advice to leaders who are planning and implementing campaigns.

This second edition has been revised and updated from the original best seller, published in 2010. It has been expanded to include emerging trends in campaigns. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.

TO ORDER
Rowman & Littlefield
https://rowman.com/ISBN/9781475828856/Leading-the-Campaign-The-President-and-Fundraising-in-Higher-Education-2nd-Edition#